A Land of Possibilities
Paraíba has a strategic economic and geographic location. In addition to being the easternmost Brazilian state in the Americas, closest to Europe and Africa, Paraíba borders two large northeastern markets, with easy land and air access.
Being one of the most prosperous economies in Brazil, the attractions show the strength of an increasingly mature market ready to develop even further in the coming years.
Discover Paraíba
Investing in Paraíba is a good deal
Rating A in the National Treasury Ranking
All cities connected by highways
2nd Largest Primary Care coverage in Brazil
Cabo Branco Tourist Hub expanding
Tax and Location Incentives granted to Investors
2nd place in the Northeast in Public Safety in the Competitiveness Ranking (CLP)
Latest news
Unemployment in Paraíba, in 2024, was the lowest since 2014, says IBGE
After the pandemic, the unemployment rate in Paraíba began to decrease, going from 17.8% in 2020 to 16.1% in 2021, 12.4% in 2022, 9.6% in 2023 and 8.3% in 2024.
About Invest Paraíba
It aims to attract investments to the State and promote the competitiveness of the Paraíba economy. Find out more
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Request assistance from one of our experts and find out how we can advise your project. Access